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What is an audiologist?

August 19, 2009

That’s a great question, isn’t? and how can I decribe and explain to you in a down to heart manner. The better way is to watch the vodeo below; Enjoy, and feel free to cotact me for anymore request or details. CS

Developping the business: the People

June 30, 2009

The People We are talking about people in terms of patients. So to define these patients, we can use a picture divided in Existing Patients, Potential Patients, or Referral Source (that is from other patients, medical community, third party, or managed care). In that part, we should know about the lifestyle demographics and psychographics of […]

Developping the business: the Price, the Promotion and the Place

June 22, 2009

The Price As mentioned previously, marketing, positioning and methods are based on the price in your shop. And the price is linked to your product offering, high prices for low or mid segment products could create a distortion in the customer perception, but should give you the way to survive, to grow and match the […]

Developping the business: the product (part 2)

June 19, 2009

Understand the market When you’re on a market where the new technologies are an important point, so don’t hesitate to position your shop as a leader in this area. This position will be clear through your offer in terms of new and sharp products. For example, you will show and offer a strong port folio […]

Developping the business: the product (part 1)

June 16, 2009

So now, please take a moment for considering the product. The product refers to the overall nature of the goods and services provides to one’s patients. Product strategies involve the selection of products, the number and brands managed (including also product skill, knowledge, and expertise), hearing analyzes,outcome measurements, services, warranties, and return policies. Which products […]